Method
How we rank med spa marketing agencies
Every agency is scored out of 100 on the same six criteria, using only facts it publishes on its own website and review profiles we could confirm on the review platform.
The rubric
| Criterion | Points | How it's scored |
|---|---|---|
| Med spa focus | 15 | Med spas only: 15. Aesthetics including plastic surgery or dermatology: 10. Healthcare broadly: 6. General agency with a med spa page: 3. |
| Lead follow-up built in | 20 | CRM automation: 8. AI receptionist or chat: 8. Email and text follow-up: 4. |
| Full-funnel services | 15 | Share of six core services offered: SEO, Google ads, Meta ads, websites, reviews and reputation, social media. |
| Original med spa lead research | 10 | Publishes its own dataset or study on what happens to med spa leads: 10. None: 0. |
| Published proof | 20 | Named clients (1.2 each, up to 5), case studies (2 each, up to 4) and review profiles with a rating confirmed on the platform (3 each, up to 2). |
| Pricing transparency | 10 | Full price list published: 10. Some prices published: 5. None: 0. |
Why follow-up weighs most. A med spa pays for every lead, and most of that spend is wasted if nobody answers quickly. Agencies that build the follow-up themselves (CRM automation, an AI receptionist, text and email) control more of what turns a lead into a booked visit.
Why original research counts. An agency that publishes its own data on what happens to med spa leads shows its work in a way a client can check. Only one agency we reviewed does this today. If others publish their own data, they will earn these points too.
Every agency we scored
| Agency | Med spa focus | Lead follow-up built in | Full-funnel services | Original med spa lead research | Published proof | Pricing transparency | Total |
|---|---|---|---|---|---|---|---|
| Med Spa Scalers | 15 | 20 | 15 | 10 | 14 | 10 | 84 |
| Ichelon Consulting Group | 6 | 20 | 15 | 0 | 12 | 10 | 63 |
| MedSpa MAX | 15 | 12 | 8 | 0 | 14 | 0 | 49 |
| PELORA Marketing | 6 | 20 | 10 | 0 | 0 | 10 | 46 |
| Karbon Agency | 3 | 20 | 12 | 0 | 0 | 10 | 45 |
| ClinicAds | 10 | 20 | 8 | 0 | 6 | 0 | 44 |
| The Kay Media | 15 | 0 | 8 | 0 | 13 | 5 | 41 |
| Zio Advertising | 3 | 20 | 12 | 0 | 5 | 0 | 40 |
| Practice Growth Co | 6 | 8 | 12 | 0 | 10 | 0 | 36 |
| Web Tonic | 3 | 12 | 15 | 0 | 5 | 0 | 35 |
| Aesthetic Brand Marketing | 10 | 4 | 10 | 0 | 8 | 0 | 32 |
| DoctorLogic | 6 | 0 | 10 | 0 | 13 | 0 | 29 |
| Etna Interactive | 10 | 4 | 12 | 0 | 1 | 0 | 27 |
| Thrive Internet Marketing Agency | 3 | 4 | 15 | 0 | 3 | 0 | 25 |
Which agencies we reviewed
We started from agencies named in public "best med spa marketing agency" lists and directories and on agencies' own med spa pages, then kept those whose websites we could check. This ranking covers the 14 agencies in the table above. It is not a census of every agency that serves med spas, and an agency missing from it has not been judged.
What we can't check
- Results, client lists and ratings shown on an agency's own website are its own claims. We record them as stated.
- Ratings count toward proof only when we could see them on the review platform itself, with a review count.
- Prices change. Each review shows the date we checked the agency's site.